Surf’s Up At Baskin-Robbins!

Sweeeeet! Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is blasting into summer season with a collection of new and refreshing frozen treats in celebration of Sony Footage Animation’s animated action-comedy Surf’s Up, in theaters June 8, 2007. Baskin-Robbins is introducing seven gnarly surfing-themed frozen treats to get ice cream lovers equipped for summer season. Baskin-Robbins can also be making a splash from the Pacific Ocean to the Atlantic Ocean with a cell tour and the Massive Wave Prompt Win Recreation.

Baskin-Robbins is making a frenzy of pleasure this summer season with its new tubular Surf’s Up impressed flavors, Penguin Swirl and Splish Splash(TM). Ice cream lovers will go wild for the flavors’ distinctive colours, because the black ice cream and blue sherbet turns tongues penguin black and ocean blue inside the first lick. As well as, customers can cool-off with one in all Baskin-Robbins refreshing new Fruit Blast Smoothies, a mix of actual fruit and non-fat frozen yogurt, obtainable in a wide range of new and unique fruit flavors like Berry Pomegranate Banana.

“Baskin-Robbins goes again to its California roots to deliver summer season enjoyable to its clients,” stated Scott Colwell, Baskin-Robbins’ vice chairman of selling. “We’re excited to kick-off our cell tour and assist ice cream fans sweeten their day with our refreshing new treats.”

Surf’s Up Ice Cream Treats

This summer season Baskin-Robbins invitations dudes and dudettes to dive into summer season with some irresistible ice chilly treats. Baskin-Robbins Surf’s Up ice cream and frozen treats can be found at taking part shops nationwide now via August 19, 2007, whereas provides final.

o Penguin Swirl: A swirl of black Combined Berry ice cream and white Tutti Fruiti ice.

o Splish Splash(TM): A refreshing mix of Blue Raspberry sherbet swirled with Blueberry ice.

o Fruit Blast Smoothie: Actual fruit blended with non-fat frozen yogurt blasts a easy and satisfying taste. Out there in new Berry Pomegranate Banana, Strawberry-Banana and Mango.

o Fruit Blast: Actual fruit blended with ice, blasts a refreshing daring and intense taste. Out there in new Berry Pomegranate, new Blue Raspberry, Strawberry-Citrus, and Wild Mango.

o Penguin Cone: A frosted penguin leaning up in opposition to a palm tree is a refreshing change to Baskin-Robbins single scoop of ice cream in a sugar cone.

o Surf’s Up Sundae: Beat the warmth with a tropical deal with! Very Berry Strawberry, World Class® Chocolate and Nutty Coconut ice lotions layered with pineapple topping and crushed graham cracker, topped with whipped cream, half a banana and a Surf’s Up chocolate bar.

o Surf’s Up Ice Cream Cake: A full sheet cake remodeled right into a seashore scene, full with Cody and Tank using the waves. Out there in Baskin-Robbins new Fudge Crunch Cake, a layer of fudge and chocolate crunchies in between two layers of ice cream.

Cruising Coast to Coast

Baskin-Robbins is cruising to cities throughout the nation this summer season with the Surf’s Up cell tour. The cell automobile, usual with colourful photos of Surf’s Up characters Cody, Lani and Hen Joe, will present customers with the chance to pattern Baskin-Robbins ice cream flavors, play the brand new Surf’s Up online game by Ubisoft, and get candy treats and offers. The cell tour will hit the highway on June 1, 2007 starting in Los Angeles and New York and making stops in 31 cities together with San Diego, Sacramento, Calif., San Francisco, Baltimore, Washington, Chicago, Houston, and Dallas. The east coast tour will conclude in Dallas on July 16, 2007 and the west coast tour will conclude in Fresno, Calif. on July 31, 2007.

Catch a Wave and Win

To create an excellent greater splash this summer season, Baskin-Robbins has created the Massive Wave Prompt Win Recreation on-line. Contestants can go to or to view scenes from Surf’s Up and see if Cody Maverick efficiently rides the wave. When Cody hangs ten, the contestant wins! If Cody wipes out, customers obtain a coupon supply for Fruit Blast Smoothies and may come again once more the following day for an opportunity to win. Customers can play every day via July 31, 2007 for an opportunity to win Baskin-Robbins coupons and plenty of thrilling prizes together with:

Two all-inclusive journeys for 4 to Jamaica

A visit for 4 to the Hilton Hawaiian Village in Honolulu

Baskin-Robbins Treats for a 12 months

Surf’s Up video video games, DVDs and extra!

Along with the Massive Wave Prompt Win Recreation, the Website provides much more Surf’s Up impressed enjoyable together with the Gnarly Identify Generator , downloadable Surf’s Up wallpaper, display savers, buddy icons, a mini-version of the Surf’s Up online game by Ubisoft and extra.

Taste Historical past and Innovation

Baskin-Robbins has created greater than 1,000 ice cream flavors over the previous 61 years, many impressed by fashions, folks, occasions in time and popular culture traits. Baskin-Robbins continues to be the chief in ice cream taste innovation by persistently introducing new ice cream flavors to its intensive taste library. The enduring model is dedicated to delighting style buds of all ages with thrilling new and conventional menu choices.

About Baskin-Robbins

Baskin-Robbins, the world’s largest chain of ice cream specialty retailers, creates and markets modern, high-quality ice cream, specialty frozen desserts and drinks in additional than 5,600 retail retailers across the globe. Baskin-Robbins was based by two ice cream fans whose ardour led to the creation of greater than 1,000 ice cream flavors and all kinds of scrumptious treats. Headquartered in Canton, Mass., Baskin-Robbins is a part of the Dunkin’ Manufacturers, Inc. household of firms. For additional info, go to

About Surf’s Up

Surf’s Up is an animated action-comedy that delves behind the scenes of the high-octane world of aggressive browsing. The movie profiles teenage Rockhopper penguin Cody Maverick (Shia LaBeouf), an up-and-coming surfer, as he enters his first professional competitors. Adopted by a digital camera crew to doc his experiences, Cody leaves his household and residential in Shiverpool, Antarctica to journey to Pen Gu Island for the Massive Z Memorial Surf Off. Alongside the way in which, Cody meets Sheboygan surfer Hen Joe (Jon Heder), well-known surf promoter Reggie Belafonte (James Woods), surf expertise scout Mikey Abromowitz (Mario Cantone), and spirited lifeguard Lani Aliikai (Zooey Deschanel), all of whom acknowledge Cody’s ardour for browsing, even when it is a bit misguided at occasions. Cody believes that profitable will deliver him the admiration and respect he wishes, however when he unexpectedly comes face-to-face with a washed-up outdated surfer (Jeff Bridges), Cody begins to search out his personal means, and discovers {that a} true winner is not all the time the one who is available in first.

About Columbia Footage:

Columbia Footage, a part of the Columbia TriStar Movement Image Group, is a Sony Footage Leisure firm. Sony Footage Leisure (SPE) is a subsidiary of Sony Company of America (SCA), a subsidiary of Tokyo-based Sony Company. SPE’s international operations embody movement image manufacturing and distribution; tv manufacturing and distribution; digital content material creation and distribution; worldwide channel investments; dwelling leisure acquisition and distribution; operation of studio amenities; growth of latest leisure merchandise, providers and applied sciences; and distribution of filmed leisure in 67 international locations. Sony Footage Leisure will be discovered on the World Large Internet at

About Sony Footage Animation:

Sony Footage Animation was established in Might 2002 to allow Sony Footage Leisure to faucet into the huge creativeness of the artistic group, develop characters and tales which are finest realized via digital manufacturing and produce leisure for audiences of all ages to the display. The division’s first movie, Open Season, was launched in September, 2006. Sony Footage Animation at present is in manufacturing on Surf’s Up (due in theaters June 8, 2007) and Cloudy With A Likelihood of Meatballs (spring 2009).

(TM) & ©2007 Sony Footage Animation, Inc. All Rights Reserved

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